Wednesday, May 11, 2016

Be Known for Your Flawless: CDC Anti-Smoking Ad With Drag Queen

In the US, young LGBT adults are twice as likely to smoke as other young people. As a result, tens of thousands of LGBT people die from smoking-related illnesses every year. The Food and Drug Administration recently decided to step in and launch “This Free Life,”  a  $35.7 million campaign and the first-ever, federal anti-smoking campaign aimed at young LGBT folks.Here's one of the campaign's cheekiest ads, "Be Known for Your Flawless," which also happens to be the first federal ad to feature drag queens.

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